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Skinny Dip Frozen Yogurt - St. Petersburg
When I dip, you dip, we dip. The Skinny Dip Frozen Yogurt - St. Petersburg social media campaign was immensely successful in reaching its goals to increase brand awareness and engagement rate. Here are just a few highlights from the two-month campaign compared to their prior social media engagement.
Instagram Overall Reach: 832% increase
Instagram Post Reach: 696% increase
Instagram Profile Visits: 275% increase
New Instagram Followers: 18
Engagement: 556.7% increase
American Cancer Society Tampa
The American Cancer Society’s young professional arm, the Associate Board of Ambassadors, created a social media campaign surrounding the event, Bubbles & Barrells. There was an 80% increase in post engagement between the Bubbles & Barrels campaign compared to other campaigns by the organization. The campaign helped the organization raise over $100,000 for the fight against cancer.
University of South Florida
The Center for Student Involvement (CSI) saw a 71% growth rate while overseeing their organization’s social media strategy. As part of its strategy, the organization restructured its social accounts to focus on four social media accounts rather than the eight accounts they operated previously. This allowed the organization to capitalize on social accounts with the strongest followings and simplify its brand relationship approach with students, faculty, staff, and alums. Further, CSI analyzed followers' social media traffic and used best practices to better target audience members.
